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Online Behavioral Advertising (Oba): The Influence Of Reciprocity, Personalization, And Ad Content Type On Consumers’ Attitude And Intention

By Aniket Menon

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Gatekeeping Breaking News Online: How Social Media Affect Journalists' Crime News Sourcing And Dissemination In India

By Alka Murmu

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Contextual Effects On Food Consumption: The Influence Of Tableware Aesthetics And Package Colour

By Bijoy Modi

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Effectiveness Of Brand Placements In Music Videos With Focus On Repetition

By Ayush Ahuja

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Push And Pull : Targeting And Couponing In Mobile Marketing

By Seema Bansal

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The New Yellow Journalism: Examining The Algorithmic Turn In News Organizations’ Social Media Information Practice Through The Lens Of Cultural Time Orientation

By Rahul Saxena

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Essays On The Interaction Between Users And Information Systems

By Alka Chouhan

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The Relationship Between Social Responsibility And Chinese Luxury Shoppers' Purchase Decisions

By Disha Menon

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Tobacco Prevention And Cessation Policies And Youth Tobacco Use In Florida Public Schools

By Pranav Cheema

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The Pursuit Of Electoral Visibility: The Political Communication Strategies Of Canadian Municipal Candidates

By Ajay Shinde

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